Rio 2016 Olympic Font
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How do you create the for the most complex visual identity in the world? The Olympic Games is a tough gig for any firm: once you've won the project – through a prolonged bidding process that can pit over one hundred studios against each other – there's a long list of organisations and competing aims to satisfy, and a target audience of the whole world. In September 2009, Brazilian agency beat 139 design studios and ad agencies to win the Rio 2016 Olympics logo job. Speaking at, founder Frederico Gelli explained the challenges involved in creating such a visible logo. 'It had to reflect local culture – but at the same time be universally understood,' he said. It had to reflect local culture – but at the same time be universally understood Frederico Gelli Tatil brought the whole team – including the IT department and receptionist – into the design process.
Rio Olympics 2016 Winners
Home » Design Blog » Designer Spotlight » The Stunning Rio 2016™ Olympic Font Design by Dalton Maag The Logo Smith has 27 Years Experience, in: Logo & Brand Identity Design, Typography, Graphic Design, Commercial Litho & Digital Printing, Reprographics, Advertising & Marketing. Rio 2016 Font: Download Rio 2016 Olympic Font by Dalton Maag, Rio 2016 Font TTF Download, Rio 2016 Typeface, Rio 2016 Typography, Photos, Wallpapers, Video Rio 2016 font Fonts Free Download - OnlineWebFonts.COM. Introducing the Official Font of the 2016 Olympics. Rio 2016 is one of only a few fonts created entirely by a Brazilian team, resulting in a typeface that expresses the particular warmth and joyousness that embody the nature of the Brazilian people. We’re genuinely impressed with the results and look forward to seeing it in action leading up to the 2016 Olympics.
The team created over 50 different logos before arriving at the final design. On New year's eve, the 2016 emblem was shown to the world. Rooted in Rio's cariocas (citizens), the graphic device shows people jubilantly joining hands, while the colour scheme reflects Rio's environment. Yellow symbolises the sun, blue the sea and green the forests. However, once the emblem was released into the world, it began to take on new meanings. 'It was amazing.
People started to see things we didn't put there consciously,' Gelli admitted. 'These alive ideas, it's an alive brand. You don't control it.' Here are four design aspects – some consciously planned; some created unconsciously – you might not have noticed int the Rio 2016 Olympics logo 01. The shapes map the landscape It's widely known that the shape of Sugarloaf mountain is referenced in the emblem. What wasn't known – until now – is that all the curves and spaces represent local landmarks, from the surrounding mountains to the islands. Hold the logo up on the beach and you can apply it to every part of the surrounding natural environment.
'We wanted to give a sculpture city a sculpture logo,' Gelli told us after his talk. 'We put all the curves that nobody knows. I've never talked about this – only Sugarloaf because the logo uses that for its main shape – but all the curves [represent the landscape].
We tried to bring the shape of all the big mountains that we have because it was really important that the people of Rio could feel represented in the logo.' The emblem says 'Rio' At certain angles, the dancing people almost assume letterforms.

'Many people started to see the word 'Rio' in the logo,' said Gelli. 'The major of Rio said to us: 'Oh, great! You put Rio in the symbol. We said, er' he laughed. “That's something we never imagined.'
'But unconsciously we did put those things there. Before we started to design things – to find the best colour, textures, shapes, things like that – we tried to identify the soul. In this process, when you're trying to find the unique perspective that the creative challenge has, you put the seed on the floor to grow,' he explained. 'The materialisation is just a consequence of this whole process.' The abstract heart.